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  • 1:00 PM

    Registration and Welcome Coffee

    1:30 PM

    H.E. Soken Sok

    Opening Remarks

    Welcome address and the vision for Cambodia’s tourism industry revival.

    1:45 PM

    Mr. Vichit Ith

    Keynote Address

    Introduction to the CTB and its mission, highlighting the strategic action plan.

    2:15 PM

    Mr. Norinda Khek
    Mr. Charles Henri Chevet
    Mrs. Catherine Germier Hamel
    Mrs. Patrine Tay
    Ms. Chiang Jo-Peng (Felice)

    Panel Discussion - Addressing Weaknesses and Solutions

     Moderator: Mr. Khek Norinda, Communication and PR Director of Cambodia Airports Panelists: Mr. Charles Henri Chevet, General Manager, Sofitel Phokeethra Phnom Penh Ms. Catherine Germier-Hamel, Millennium Destination Ms. Patrine Tay, Marketing Director for VINCI Airports based in Singapore Discussion Topics:o Identifying key weaknesses in Cambodia’s tourism infrastructure and services.o Analyzing why neighboring countries like Thailand and Vietnam see higher arrivals during low seasons.o P...
     Moderator: Mr. Khek Norinda, Communication and PR Director of Cambodia Airports
     Panelists:
     Mr. Charles Henri Chevet, General Manager, Sofitel Phokeethra Phnom Penh
     Ms. Catherine Germier-Hamel, Millennium Destination
     Ms. Patrine Tay, Marketing Director for VINCI Airports based in Singapore
     Discussion Topics:
    o Identifying key weaknesses in Cambodia’s tourism infrastructure and services.
    o Analyzing why neighboring countries like Thailand and Vietnam see higher arrivals during low seasons.
    o Proposed solutions to address these weaknesses, including funding and action required.
    o Examples of successful initiatives from other countries.

     Q&A and Public Comments: 30 minutes
     Recommendations
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    3:15 PM

    Mrs. Patrine Tay
    Mr. Mohammad Matin Mohdari

    Target Markets and Demographic Segmentation

     Speakers: Ms. Patrine Tay, Marketing Director for VINCI Airports based in Singapore, (latest research on shifts in consumer behavior of Chinese tourists and implications for Cambodia). Representative from Expedia.com (Demographic Segmentation) Discussion Topics:o Strategies for targeting key markets (countries and demographic segments).o Data and examples illustrating market preferences and behaviors.o Identifying emerging markets and potential new segments.o Aligning marketing strategies w...
     Speakers:
     Ms. Patrine Tay, Marketing Director for VINCI Airports based in Singapore, (latest research on shifts in consumer behavior of Chinese tourists and implications for Cambodia).
     Representative from Expedia.com (Demographic Segmentation)
     Discussion Topics:
    o Strategies for targeting key markets (countries and demographic segments).
    o Data and examples illustrating market preferences and behaviors.
    o Identifying emerging markets and potential new segments.
    o Aligning marketing strategies with target market needs.

     Q&A and Public Comments: 30 minutes
     Recommendations
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    4:15 PM

    Coffee Break and Networking

    4:35 PM

    Dr. Thourn Sinan

    Enhancing Regional Connectivity - “Plus One” Strategy

     Speakers:
     Dr. Thourn Sinan, Chairman of PATA Cambodia Chapter
     Mr. Ohm Watcharpkrit, TAT – Waiting for Bong Ritz to confirm
     Discussion Topics:
    o Integration with Vietnam (Koh Tral/Phu Quoc ferry link) and Thailand.
    o Benefits and challenges of enhancing regional connectivity.
    o Examples of successful regional integration initiatives.
    o Steps to implement the “Plus One” strategy effectively.
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     Q&A and Public Comments: 30 minutes
     Recommendations

    5:35 PM

    Mr. Vichit Ith

    Formation of Task Forces and 360-Degree Industry Assessment

     Speaker:
     Mr. Vichit Ith, CEO of CTB
     Discussion Topics:
    o Introduction and objectives of the task forces for CHINA, INDIA, Vietnam, Thailand, and others.
    o Comprehensive assessment of the tourism industry’s supply side.
    o Strategies for strengthening the supply side, including infrastructure and service improvements.
    o Roles, responsibilities, and timelines for each task force.
    o Expected outcomes and measures of success.

     Q&A and Public Comments: 30 minutes

    6:35 PM

    Mr. Vichit Ith

    Wrap-Up and Closing Remarks

     Speaker:
     Mr. Vichit Ith, CEO of CTB
    o Overview: Summary of key points discussed during the forum and outline the next steps and immediate actions to be taken.

    7:00 PM

    9:00 PM

     Networking and Cocktail Reception

    We extend our sincere thanks to our main sponsor, Sofitel Phnom Penh Phokeethra, for their generous support in hosting this important event.
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